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June.06.2010 Cynthia Rowley Bridesmaid Collection Launch

June 7, 2010

{Event} Cynthia Rowley Bridesmaids Launch

{Date} Thursday, June 3, 2010

{Time} 6-8PM EST

{Location} Cynthia Rowley, 376 Bleeker Street, New York, New York

{Hosts}

Cynthia Rowley

Lovely Bride

{Summary} Cynthia Rowley translates her coveted creations into bridal gear that you’ll want to wear again and again. With plentiful tulle, simple shapes, and a palette of feminine colors to please a blushing bride and all of her best gal pals, the bridesmaids collection is perfect followup to Rowley’s surf and namesake lines.

{From the Release}

Inspired by the Cynthia Rowley runway collection, Cynthia Rowley Bridesmaids dresses are designed to be worn at both day and evening weddings as well as long after the reception. Design elements taken directly from Rowley’s eponymous ready-to-wear collection include tulle skirts and drop-waist silhouettes. The line consists of floor and tea length dresses in modern fabrics such as cotton sateen and tulle.

The Cynthia Rowley Bridesmaids collection will be available in North America, the United Kingdom and Australia beginning in June and will be priced from $175 to $220.

{Party Perks} Dress fittings by Lovely Bride, the West Village’s quintessential bridal boutique who boasts a location just blocks away from Christian Louboutin, were delightfully fun and Rowley-clad staffers passed out plentiful bubbly for all.

{Product Placement} Racks of the collection lined the sparkly fitting room area and were displayed on live models mingling with the crowd.

{Vibe} Crowded but quaint with Rowley on the scene answering questions and providing dress advice. A lucky few escaped through the back door into the garden but most huddled around the back air conditioner while waiting for their turn to try on the collection.

{Social Bonus} Rowley and Lovely Bride teamed up to dominate FourSquare with an exclusive gift for visiting members and an exclusive CRBridal account and Twitter handle.

{Twitter Hashtag} #CRBridal

{Media} Featured party images are available for download here. Please credit In Case You Missed * It. Product photos provided by Cynthia Rowley can also be viewed and downloaded online.

{Quotable Notables}

We wanted to bring a chic sensibility to bridesmaids dresses—a look that is pretty yet sophisticated.” — Cynthia Rowley


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